Paper Plane was a guerrilla marketing to promote Metro Newspaper, raising awareness to information credibility and reinforcing that you can’t always believe everything you read.
On August 13th 2014, a plane crash killed the presidential candidate Eduardo Campos, changing the course of the Brazil’s elections.
But also changed the life of Jucelino da Luz, a clairvoyant who said he had predicted the accident.
To prove it, he wrote his predictions in a paper and registered it in a notary office.
But, he also did a second prediction: that a plane would crash in the middle of the Paulista Avenue, the financial centre of São Paulo.
The day after the failed prediction, we put a big paper airplane made by the prediction’s paper at the exact location of the crash.
It was a Guerilla Marketing to promote the Metro Newspaper, raising awareness on credibility's information and reinforcing that you can’t believe in everything you read.