Creative Marketer, Brand Strategist, Service Designer, Urban Activist. 

Hello! I am Pedro A. Andrade. For almost 10 years, I have worked in advertising agencies, developing projects for brands of different sizes and sectors. In the past years, I started to work in companies marketing departments (Uber, OYO Rooms and City Storage Systems were the most recent ones), developing projects that helped grow their businesses, positioning their brands, launch products and services, and many others.

Beyond communication, marketing, and creative traditional disciplines, I’m used to saying that my work is to solve problems with a creative and strategic approach and establish connections between companies, brands, and people. It can be through a piece of communication, a product, a service, a solution for a problem, or any other avatar. Here you can see a sample of my work. Some of them were implemented; others are still prototypes.

In addition to my background in Advertising, I have a specialization (Graduate Studies) in Creative Processes and a degree in Service Design from EISE - Escola de Inovação em Serviços (The School for Service Innovation). I also became a certified Sprint Master from the global community servicedesignsprints.com . It means that I can run a 4-day hackathon that brings together customers, employees, management, and designers in a joint effort to improve a business service experience, and it can be applied in SMBs, start-ups, and project teams with lean budgets.

In 2018, I was one of the 120 candidates selected from the Massachusetts Institute of Technology among participants from 40 different countries to take part in the MIT Innovation & Entrepreneurship Bootcamp, that happened in Rio de Janeiro and gave me a certification in New Ventures Leadership.

I am a great lover and enthusiast of topics such as Hacker Culture, Graffiti Culture, Technology, Entrepreneurship, Start-ups, Innovation, and Design Thinking. As a result, I have studied the intersection between Hackers and Graffiti Writers, analyzing the <G.M.L.> (Graffiti Markup Language), and found a Street Art Collective that has done an intervention that has become known worldwide: the SkipAd stickers. I also finished my MBA in Business Management at the University of São Paulo - USP, in which I could study Open Innovation and Hackathons in my research final work.