OYO Rooms - Projects

During the period I was working at OYO Marketing Department, I took the lead of several projects from different verticals such as Brand, Growth and Performance Marketing, User Acquisition, CRM, Social Media, PR, among others. Here you can see some details of these projects that played an important role for OYO in Brazil.

OYO Brand

OYO is a global company with a vast portfolio of brands with different products and categories. I helped organize how some of these brands behaved at the local level and supported the operations team to decide which portfolio brand should come to Brazil considering the launch of a new hotels category in the country.

OYO Global Brand Tagline

Localization fro Brazil of OYO’s Global Brand Tagline “Living the Good Life”

OYO Performance Marketing

I helped design a communication strategy for OYO's Paid Acquisition channels, defining how the communication should behave along the funnel, mapping the main use cases, and presenting the benefits to the public. In addition to the strategy, the project also created a vast group of creatives with a total range of more than 300 communication pieces.

OYO CRM Guest Lifecycle Latam

The Guest Life Cycle Project was created to be implemented in Brazil and Mexico as a CRM strategy to support the guest's journey, from the entry into OYO's platform until the churn. The Communication was distributed between InApp Messages, Pushes, and Emails, covering the stages of New Guest, Early Guest, Mature Guest, Outdated Guest, Revealed. In addition to educating the guests, the project was intended to help with their conversion, retention, recurrence, and recovery.

Women's International Day Global Campaign

During Women's International Day, a global campaign was created for OYO's social media channels. Under the concept “Making your Mark,” the campaign celebrated the achievements of great women who left their mark in the world and encouraged other women to leave theirs as well. In Brazil, the personalities chosen for the campaign were the architect Lina Bo Bardi, the poet Cora Coralina and the writer Cecília Meireles. The Instagram posts marked places related to the personalities and invited people to explore their cities and visit those places.

Influencers Campaigns

To amplify OYO's brand presence on social channels, some influencers campaigns were created to present OYO, present the main benefits of the network, make people download the app, and increase the followers base on social channels. The first campaign, an experiment with only Micro-influencers, generated good results in increasing the Instagram base with almost 20k new followers. On a second moment, a campaign brought Micro and Macro Influencers, generating good numbers of reach and awareness for the brand.

OYO Graffiti Project

The artist Suyê was invited to translate the concept Lining the Good Life into one of OYO hotels units in Torres-RS, famous for its beaches and ballooning festival.

The Hotel O brand is a kind of spin-off of the OYO (Smart) brand, created to accommodate a category of hotels focused only on the basics. They are designed to offer just what you need for a quick and punctual stay and focus on delivering a standard service at low prices. In each country, the Hotel O brand behaves differently, using the main brand from the OYO local's portfolio as a source.