G.A.A.T. is an Urban Intervention collective that I co-founded with the intention of changing the city and its citizens' routines. From shy smiles to deep thoughts, our aim is to change people's attitudes and the way they live in big cities. [G.A.A.T. - Grupamento Armado Anti Tédio (pt) - Armed Group Against Boredom (eng)].

Here are some projects from [G.A.A.T.] 

GRUPAMENTO ARMADO ANTI-TÉDIO

Skipad Project

"Unless it inspires, contributes or informs, marketing is pollution" Ajaz Ahmed

The Skipad Project turned the Youtube’s Skipad button into stickers and placed it on real ads on the streets around the world. An intervention to say that advertising should be relevant to our lives, otherwise we will "skip it". The stickers became a global topic and took over ads in the streets of São Paulo, Stockholm, New York, Chicago and other cities. 

EXAME.COM - CAMPANHA DO YOUTUBE EM PONTO GANHA ADESIVO "PULAR ANÚNCIO"

PORTAL R7 - QUALQUER UM PODE IMPRIMIR OS ADESIVOS NO SITE DO PROJETO "SKIP AD" E COLAR NAS PEÇAS FÍSICAS

GEEK PUBLICITÁRIO - PULAR ANÚNCIO: CAMPANHA DO YOUTUBE EM SP RECEBE INTERVENÇÃO GENIAL EM FORMA DE PROTESTO

FUBIZ - SKIP THE AD PROJECT PUTS THE RELEVANCE OF THE ADVERTISEMENT
DESIGN TAXI - INTERACTIVE PROJECT LETS PASSERS-BY PLACE ‘SKIP AD’ BUTTONS ON POSTERS
HUFFINGTON POST - ZAPPER UNE PUBLICITÉ DANS LA RUE COMME ON L'IGNORE SUR YOUTUBE

PSFK - “SKIP” REAL WORLD ADS JUST LIKE ON YOUTUBE
GOLEM13 - DES STICKERS POUR ÉPINGLER LES PUBS NULLES
BLUE BUS - ADESIVOS PARA ‘PULAR’ ANÚNCIOS DAS RUAS CHEGAM A SP
DVARHAMEFARSEM - פרויקט עולמי מציע לדלג על פרסום מודעות ושילוט חוצות
BREKEND - ADVERTENTIE OVERSLAAN MAARDAN VOOR BUITENRECLAME
CAMIONETICA - ¿CUÁNTAS VECES AL DÍA NOS TOPAMOS CON PUBLICIDAD BASURA EN LA CALLE?
POUSTA - CUANDO SIENTES GANAS DE “SALTARTE” LA PUBLICIDAD DE LAS CALLES
NIUSNEWS - 城市裡的煩人廣告能不能全都略過？SKIP AD計畫起跑
KENZ0 - YOUTUBEの広告スキップを街角の看板に持ち込んだプロジェクト
EXPRESSIONS THAT INSPIRE - ADVERTISING CLUTTER & HOW CONSUMERS ARE REBELLING… CREATIVELY

The Politician Ashtray

To persuade people to stop throwing their cigarette butts on the ground, we developed The Politician Ashtray. We printed the faces and names of the politicians that were involved in one of the biggest corruption scandals in Brazilian history, and asked them to put out their cigarettes in the ashtray. The Politician Ashtray features the following message: "We need to clean up our country. From cigarette butts on the ground, to politicians in the Congress." 

ZUPI MAGAZINE: TURN OFF YOUR CIGARRETE IN CORRUPTS FACE.
BAND NEWS: SMOKERS TURN OFF CIGARRETES IN CORRUPTS PICTURE.
CASA8: TURN OFF YOUR CIGARRETE IN CORRUPTS PICTURE.

Dead Graffiti

Dead Graffiti is a tumblr created to keep alive the memory of graffitis that have been erased. "They were alive. But someone erased them. Now they are dead. In memory of all Dead Graffiti around the world. Rest in Peace."

Piglitic - Napoleon 18

Piglitic was an intervention created during the Brazilian presidential election of 2014. The goal was to make people think about the candidates that they were voting for. Were they representing the peoples interests or their own? To materialize it, we launched a character from George Orwell’s book Animal Farm as a candidate: the pig Napoleon. A candidate that represents and defends the animals' interests.

After entering the website napoleao18.com, readers will be faced with a message reflecting about representation, interests, politics, and the Brazilian political system, the Representative Democracy.