The Gramado Advertising Festival has brought a question to the industry: “Shouldn’t we mix in more differences?”. The festival's theme is “Never has difference made such a difference” and the campaign has brought some provocative questions about how our teams are composed and stands for difference as a solution to complex problems. The poster questions our industry gaps on gender, race and background, with headlines such as: "What if beer ads were made by women?" - "Different ideas don't come from equal minds" - "Is the preference for talent or sexual preference?” - “Who is the most famous woman in advertising that you know of? And Peggy Olson from Madmen doesn’t count.”.